The next phase in the Event Industry is here
One of the hardest hit domains during the pandemic has undoubtedly been the Events Industry. With curfews, lockdown and client’s inability to book or pay for venues shuttered down many agencies and biz working in the Events space. Until, virtual events took over like crazy in the later half of 2020. While zoom captured the majority of companies for employee engagement, Event agencies harped on proprietary bespoke tools for conducting virtual events and gigs and even weddings too! Now that we are finally in the era of the Metaverse with wedding and dating going meta, it seems quite an opportune time for the Event industry to make a shift too!
Atom, a Mumbai based Event and Ad agency recently opened for business in Decentraland – a blockchain based gamified virtual world. Speaking to agency’s national creative head Yash Kulshreshta said that Atom currently has four virtual avatars in the virtual office to cater to its clients. Younger generations will find the Metaverse more natural in the days to come, quips Kulsreshta. The agency shared a LinkedIn post announcing it’s venture into the Metaverse.
