Promotional Videos

We creates compelling promotional videos for a range of global clients. We are passionate about telling your story in the most effective way possible, and helping you to achieve your goals. Attracting the right people to your brand, driving lead generation and sales. Your customers love video! So get ahead of your competitors by making a promo video.

Differentiate your business and captivate viewers with impressive animated text, colourful graphics, and strong calls to action. It’s simple to elevate your brand and impress your audience with Animator’s easy-to-use promo video maker. Promotional video is which helps publicize a company to persuade their target audiences to purchase their products or services.

A promotional video refers to a video which is engaging and informative enough to give key information about a company. All of our promotional videos are individually created, so you have a unique video that reflects your brand and promotes your company, product or service in the best light.

Promotional videos are becoming an essential way of positioning businesses in all markets, but as content creation comes more accessible, it is even more evident how important it is to produce a professional video that actually reflects your brand.

A promotional video  is a video used for the express purpose of promoting a specific marketing initiative, sale, or event. Promos are often similar in style and tone to a teaser video, where you grab your audience’s attention and draw

A promotional video is a business video with the intent to and services to customers and prospects.

A good promo video seeks to bring the conversation to a more personal level without making the sales aspect so overt. Any video you create is in some sense attempting to sell your brand to your target audience. However, that doesn’t mean it’s a blatant sales pitch.

You’ve no doubt seen companies release videos in the past which celebrate an achievement or event, wish viewers a happy holiday, or tell their brand story. These pieces of content are promotional videos. They’re transmitting information from the brand to the audience but without outright asking you to buy something.

If it helps, think of it this way: every video ad is a promotional video. Not every promotional video is a video ad. Diving into digital marketing can be like opening up a digital can of worms. For many, it can be intimidating. You know what, though? It doesn’t have to be. Understanding the role which videos will play in your strategy can ease some of that intimidation. It helps to get you and your team on the same page. A good jumping-off point is to properly define just what a promotional Video is. There are many types of videos you can produce for your business. From product videos and testimonials; to explainer and employee training videos.

But, let’s make sure you understand the proper promotional video definition first!

Types of Promo Videos

When it comes to the kinds of promo videos you can create, you have a world of options.

• Product videos
• Intro videos
• Product launch videos
• Event videos
• Explainer videos
• Video ads
• Recruitment videos
• FAQ videos
• Testimonial videos

… and more. There are quite a few possibilities when it comes to creating, so don’t be afraid to think outside the box and get inspired.

How long should a promotional video be?

Try to keep it under 2-minutes and make sure you’re hitting the important info. The old saying “less is more” should ring true here.

Even large companies and international brands know this to be true. Intel, for example, refuses to release video marketing content over 2-minutes. Neither should you!

That said, promo videos do tend to go a little deeper than your typical video ad so take the opportunity to showcase your brand and really convey valuable information to your audience.

How does a promotional video drive sales?

Whether it’s your YouTube channel, Facebook page, or even your website; a promo video is an ideal introduction to your business and thus at the forefront of all your digital marketing. The fact is, videos can increase conversion rates by 80% simply by putting them on a landing page. That’s how powerful they can be.

Some additional points to note about successful promotional videos include:

• Featuring yourself and employees can encourage brand trust, especially when shared on social media
• A continuous video series can increase brand loyalty
• Video significantly increases the number of times visitors stay on your page.
• Search engines will always prefer companies that use video.

52% of marketers worldwide name video as the content with the best ROI. So putting a promotional video front and centre of your digital marketing strategy is the key to increasing sales and winning new customers. Don’t start digital marketing without one.

How to make promotional video clips?

Now that we’ve gone over a promotional video definition and its relation to potential sales, you should understand how simple it is to create one.

Promo.com is a video creation platform that specializes in brilliant video templates that will really take you to the next level when it comes to making a promotional video. With more than 15 million premium video clips, thousands of professionally licensed music tracks, easy Facebook integration, and a lifetime license, this is the type of platform that will change the way you do video marketing.

Things to Consider During the Process

Knowing which types of elements you want to add to your video is vital. For example, you might have to add audio to video that adds value to your promo efforts. Or perhaps, knowing that text and subtitles are important to reaching a wider audience, you might use our lyric video maker to help further promote your intentions.

Try mixing things up a bit by adding photo to video too. Transitions are important to keeping your audience’s attention.

Next, keep in mind the different aspect ratios required by different social platforms. For example, our snapchat video editor will ensure you’re creating the perfect size video for your Snapchat followers. Once you’re done, you can use our video Cropper tool to change the size of your video for the remaining social media platforms you’re using.

The Final Word on Promo Videos

Think of your Promotional videos as the content which shows the world what your business is all about. Make it engaging and interesting, and people will remember you. The ultimate promotional video truly conveys your values to your audience and lets your brand’s voice and unique style shine through.