Email Marketing

Email marketing offers highly targeted dynamic and personalized content. Email marketing provides a window to test and refine marketing campaign ensuring optimal results through continuous improvement. It offers better conversion rates as the process is seamless from the prospect of customers in a matter of clicks.

Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact list. Its high ROI makes it crucial to most businesses’ overall inbound strategy.

Modern email marketing has moved away from one-size-fits-all mass mailings and instead focuses on consent, segmentation, and personalization. 🆕 This may sound time-consuming, but marketing automation handles most of the heavy lifting for you. In the long run, a well-designed email marketing strategy not only drives sales, but helps build a community around your brand.

The Best Email Marketing Strategy

Our team will add to the best technique to draw in the characterized target crowds and set up their data needs.

Email Marketing Campaigns

Our team is prepared to plan, assemble and supply an email format for correspondence with your customers to deal with your advertising effort and to prompt sensational movements in your deals.

Email Template Design

Our inventive outlines and arrangements are agreeable and enhance email deliverability. Our experts breathe life into your message and reach to interested group with your image.

Marketing Automation

It has built a centre of excellence around automation and integration of various digital platforms.
Most of our clients today make use of our flexible automation and integration solutions to manage leads, send emails, send surveys, and incorporate personalization and individualization to better engage with their subscribers.

Types of marketing emails

Marketing emails can be promotional, informational, or serve a specific purpose in the buyer journey.

Promotional emails

Email marketing campaigns are used to promote special offers, new product releases, gated content like e-books and webinars, and your brand at large. A campaign could consist of 3-10 emails sent over several days or weeks.

Promotional emails have a clear call-to-action — CTA, for short. The CTA represents the specific action you want the reader to take, whether it’s visiting a page on your website or using a coupon to make a purchase.

Your business’s sales and marketing rhythm typically determines how often you send this type of marketing email. During crucial periods like black Friday, you may be sending multiple promotional emails in the same 24-hour period. During slower periods in the Marketing calender, there may be a few weeks between your promotional campaigns.

Informational emails

Newsletters: A newsletter, as the name suggests, shares news related to your business. 📰 Think: new milestones reached, new product capabilities, or featuring valuable content like case studies. Sent at regular intervals — weekly, bi-weekly, monthly — newsletters help maintain consistent touch points with your email subscribers.

But did you know newsletters don’t just have to be about news? As email expert  says, focus on the letter aspect. Imagine you’re writing a one-on-one letter to your subscribers about something that interests them.

Simply put, a newsletter is an opportunity to share insights, thoughts, tips — whatever brings the most value to your audience.

Announcements: Email is the perfect way to inform customers of company announcements, new product releases, changes to the service, etc. 📢

More often than not, email is the go-to channel for important messages. If there’s a glitch on your website, shipping delays, or an outage in your system/software, updating your contacts via email is the best way to maintain communication. It’s secure, instant, and can match the formal tone of even the most important announcements.

Re-engagement emails

Another important type of marketing email is the re-engagement email. As the name suggests, re-engagement emails help reconnect with customers or subscribers who haven’t been active lately.

Email Marketing Is Important

Email isn’t a new technology. In fact, it was one of the very first means of digital communication to arrive back in 1971. But at 50 years old, email marketing is used today more than ever before. 🤩

You may be thinking, “Do people really still use email? Isn’t social media where it’s at for marketing today?” While it’s true that social media is an important channel for any digital marketing strategy, email has several advantages.

First, email marketing campaigns can be personalized to a greater extent than those on social media. Next, costs are considerably lower than for other channels, especially considering the reach and conversion rate associated with email marketing. This is part of what makes email marketing so ideal for small businesses.

Finally, what makes email marketing so powerful and lucrative is that it gives you direct, individual access to your audience’s inboxes.

Still don’t believe us? Let’s take a look at the numbers:

• In 2020, there were over 4 billion global email users.
• 80% of Americans check their email at least once per day, with nearly a quarter of them checking their personal email several times a day.
• 62% of consumers ranked email in their top preferred communication channels with small businesses.

Given the figures, not having an email marketing strategy means missing out on sales opportunities and the chance to build lasting customer relationships. 🔗

The Benefits of Email Marketing

From order confirmations to newsletters, emails are an essential part of the growth and management of your business.

Email marketing helps you achieve three key objectives:

1. Conversions (selling your products and services)

Launching a sale or promotion? You can send your subscribers an email marketing campaign to drive sales. 🤑 In addition, try using these email marketing techniques to further boost conversions:

• Personalized coupons or special offers for subscribers’ birthdays/anniversaries, in welcome emails, and as a way to re-engage your audience.
• Abandoned cart emails triggered whenever a visitor adds an item in their cart but doesn’t check out.

2. Brand awareness

What’s great about email is that it lets you reach someone directly. It’s one-to-one communication at its best. And people don’t just let anyone into their inbox these days. It’s a curated space reserved for favorite brands and publications.

Showing up in someone’s email inbox will help your brand stay current in the minds of subscribers. A personalized marketing email is more impactful than a social media post where you can’t be sure if someone has actually seen your message. 🤷‍♂️

One of the major benefits of email marketing is its scalability. This means that emails can be sent to a large number of recipients while remaining cost-effective (compared to other marketing channels).

3. Customer loyalty

Email drives customer loyalty at every stage of the buyer journey: lead-nurturing, conversion, onboarding, retention. As well, email marketing is a necessary tool to use alongside sales CRM systems to streamline communication.

It’s truly a powerful way to build a community, as discussed in our guide to building relationships with email. 🧑‍🤝‍🧑

To learn more about the benefits of email marketing, watch this video from us

Email Marketing

Businesses use what’s known as email service providers (ESP) to send marketing emails.

An email service provider is a software that sends and manages email marketing campaigns.

It’s also referred to as an email marketing platform, email marketing tool, email marketing service, or email marketing software.

Now you might be wondering, can’t I just send marketing emails with my regular inbox provider? Do I really need to pay for a product on top of that?

Technically, it’s possible. (We even explain how in our guide to sending mass email with Gmail.) Beware, though. You’re likely to run into problems with limited email bandwidth, design, and more importantly, email deliverability. Here’s why:

Internet Service Providers (ISPs) like Gmail, Outlook, Yahoo, etc. are designed for personal use — not for email blasts. Although they’re free to use, they’re not free bulk email senders. So when a mass email is sent from an ISP, it’s easily flagged by spam filters and your account can be disabled for suspicious activity. 😔

ESPs, on the other hand, have the necessary infrastructure in place to ensure good email deliverability rates — i.e., the ability to land emails in your subscribers’ inboxes. If you want to set yourself up for email marketing success from day one, get yourself a dedicated email marketing service.

With hundreds of ESPs on the market, it’s hard to know which one is right for your business.

Optimism for the future is a good thing, but don’t get carried away. Of course, stay focused on the essentials for now. 😉

How much does email marketing cost?

Email marketing costs can vary widely depending on the size of your email list, the quantity of emails you send, the level of support you need, and the technical specifications you’re looking for.

For some, free email marketing plans offer more than enough functionality. For others, email marketing can cost hundreds or thousands of dollars per month.

As you’re exploring different options, you’ll notice most providers base their pricing on the number of contacts on your email list. This pricing model can be attractive to those just starting out, but costs rise considerably once your list grows.

But growing your subscriber base is the whole point of email marketing! 🤦‍♀️

How to get email lists for marketing

You can’t send email campaigns without anyone to send them to, so it’s time to start building a list of engaged, opt-in subscribers.

Yes, that’s right — opt-in. Because here’s the thing about email contacts:

Everyone on your email list needs to have given their express permission to be there. 

What does that mean?

It means they agreed to receive emails from you when they entered their email address into an email signup form on your blog, website, landing pages, social media, or anywhere else. In email terms, this consent is referred to as an “opt-in.” (“Opting out” would be an unsubscribe.)

Permission-based marketing is essential to conform with data protection laws and safeguard the integrity of your brand. After all, nobody likes a spammer. 🙅‍♀️

Because this is a pretty non-negotiable part of email marketing, most ESPs let you create signup forms to organically grow your subscriber list.

Add signup forms to your website and other places

Place your email subscription form in highly visible places where people will definitely see it. 👁️

Typical subscription form hotspots include blog posts, the homepage, and contact page. Creating a pop-up form on your website can be a good idea, too. Just make sure not to disrupt the user experience too much. Pop-ups that prevent visitors from using your site can be big deterrents! (Think of your signup form placement like your call-to-action placement.)

Share forms on social media by including a link in your bio or posts.

Run an ecommerce/online store? Include a signup option as part of the checkout process.

Use lead magnets

Nothing makes a list grow faster than premium content.

Guarded content like ebooks, reports, checklists, or infographics are great ways to grow your contact list. Visitors get valuable content in exchange for joining your newsletter list. It’s a win-win! 🏅Check out these content marketing hacks for more ideas and inspiration!

Special offers and discounts are a great way to get people onto your list, too. For example, clothing brand Mango offers 10% off your first order when you subscribe to their newsletter.

How to write a marketing email

Now that you’ve started building your contact list, the next steps are defining an email marketing strategy and creating the content!

How to define an email marketing strategy

To define your email marketing strategy, think about what you want to achieve with your first campaign. Here are some common goals for email marketing beginners:

• Promoting a new product
• Sharing a discount with loyal customers
• Getting more downloads for your latest ebook
• Updating subscribers on with company news

Your goals can be specific or broad — as long as they fit with your business and your audience. In either case, having a clear, measurable goal will make it easier to create your email content.

How to design a marketing email

Email design doesn’t have to be difficult or overly technical. Using a drag-and-drop editor, you can easily create stunning and professional marketing campaigns. 🧑‍🎨

There’s no need to get hung up on creating fancy, elaborate emails. More importantly, you should focus on creating an email that embodies your brand, whatever it may look like. Oftentimes, this means keeping it simple. You can always build upon this later on as your skills grow.